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Woman's realm
MEDIA LANGUAGE
Background Information
- Weekly magazine
- In 2001 merged with Woman's Weekly
- Created to relieve printing pressure from Woman Magazine
- Fiction mixed with domestic advice
- By 1960, domestic advice dominated the magazine
- First published by IPC in 1958
- Price = 6d (6 old pennies)
Target Audience
- Housewives
- Middle aged women
- Normal, everyday people
Main Articles/Features
Features
- Readers letters
- Shopping guide
- Bargain holidays
- Language of flowers
- Man about the house
- Baby circle
- Your stars
- Crossword
- Children's realm
- Doctor Phillip Lawson
- Clare Shepherd's page
Cookery
- The sunday cook
- Cake of the week
Knitting
- Mixed doubles
- Machone knitting
Fashion
- Spring is just around the corner
- Come rain, come shine
Beauty
- Bottled beauty
Fiction
- Game of hazard
- The Return
- Edge of nowhere
This suggests that the target audience is mainly women who need help domestically but also in general family life. Also, the fact such a small section of the magazine is dedicated to fiction suggests the publishers believe actual stimulating content is not that important to the readership, reflecting the sexist time is was written.
- Weekly magazine
- In 2001 merged with Woman's Weekly
- Created to relieve printing pressure from Woman Magazine
- Fiction mixed with domestic advice
- By 1960, domestic advice dominated the magazine
- First published by IPC in 1958
- Price = 6d (6 old pennies)
Target Audience
- Housewives
- Middle aged women
- Normal, everyday people
Main Articles/Features
Features
- Readers letters
- Shopping guide
- Bargain holidays
- Language of flowers
- Man about the house
- Baby circle
- Your stars
- Crossword
- Children's realm
- Doctor Phillip Lawson
- Clare Shepherd's page
Cookery
- The sunday cook
- Cake of the week
Knitting
- Mixed doubles
- Machone knitting
Fashion
- Spring is just around the corner
- Come rain, come shine
Beauty
- Bottled beauty
Fiction
- Game of hazard
- The Return
- Edge of nowhere
This suggests that the target audience is mainly women who need help domestically but also in general family life. Also, the fact such a small section of the magazine is dedicated to fiction suggests the publishers believe actual stimulating content is not that important to the readership, reflecting the sexist time is was written.
REPRESENTATION
- Woman in red swimming costume top left of image – objectified but confident, in dominant position
- Male hand holding up plate in foreground – dominant position - viewing female through his eyes, reinforced by the phallic symbolism of the food on the plate - Female surfing and holding up plate elegantly – with perfectly styled hair – sense of ‘perfection’, aspirational - Connotations of the language ‘sweet things in life….’ – relates to the food, but also, potentially, the female Female ‘keeps everything clean, spotless, shining, bright’ – domestic, place in the home, purpose is to make it clean and bright – by implication for her husband and children - Female has a less active role than her husband who is painting – and making a mess that needs to be cleaned up - Female’s hands shown in full, manicured nails-conforming to notions of female beauty - Female wearing wedding ring, male is not- inequality, sense that woman is more dependent - ‘Perfect marriage’ is one where gender roles are clearly defined |
INDUSTRY
Integration -
Magazine houses combines to become an IPC (international publishing company).
Magazines such as Motor cycle news and Angling Times came together to form the foundation of a highly competitive publishing business that lasted into the twenty-first century.
Magazine houses combines to become an IPC (international publishing company).
Magazines such as Motor cycle news and Angling Times came together to form the foundation of a highly competitive publishing business that lasted into the twenty-first century.