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Attitude
Website Terminology
Banner – a long, horizontal, online advert usually found running across the top of a page in a fixed placement.
Body Copy – refers to the main text on a website or web page.
Demographics - users are targeted using a range of complex criteria including age, attitude, lifestyle, gender, national identity, race and ethnicity, education, sexuality, income, employment, family status, geographical location, interests and hobbies, political affiliations and much more. Direct marketing is a phrase where the user is treated as an individual and this is often achieved through convergence and interactivity.
Flash Animation – a non-fixed placement moving image that is not interactive but invasive, e.g. a car speeding across a screen. It is often created using Adobe Flash software. Film animators use this and other software to make cartoons.
Front Page / Homepage – simply refers to the main page of the website.
Genre and Web Pages - can be easily identified by genre including Sport, E-Commerce, Academic, Entertainment, Social Networking, Vanity Pages and Company Intranet Sites as not even close to an exhaustive list.
Grouping – convergence and follow on pages with similar content will be evidenced by links that the target audience will identify with. In depth qualitative and quantitative research is undertaken into users to determine what relevant grouping and nesting to use.
Navigation – key terminology that simply refers to the process of working through a web page or website, thus revealing its content. Primary navigation refers to user interaction with the main section of the site.
Nesting – connected areas will be nested together to allow the user to gain further clarification of news story or piece of information from another source on the front page. The British Medical Association for example claim that 40% of patients have researched any symptom and conditions they may have on-line before they present to their GP, the same news about a specific celebrity is often gained from clicking on several ‘sources’ and sports news again is obtained in much the same way again from a number of advertised links.
Overlayz – a quirky graphic design that takes over the whole page when clicked on.
Primary Target Audiences – are the main intended users that are measured using detailed demographic and psychographic profiling, just like traditional media. An example of Secondary users would be a Disney page intended for children with a parents’ link to prices of theme park holidays/breaks.
Prominence – the header will advise users on the content of that particular page whether it is the latest Harry Potter film, Disney website or BBC Sports Page. A newspaper’s masthead will play the same role.
Psychographic Research – treats the user as a personality type - Mainstreamers (follow the crowd), Succeeders (consider themselves as having ‘made it’ in life), Aspirers (constantly seek to better themselves and are influenced by others), Individualists (like to think of themselves as different and want something to specifically relate to them) and Reformers or Carers (people that work in caring professions – Social Work, Teaching, Youth Work and who seek to change or improve society).
Rich Media – where as many interactive and audio-visual elements are used to give richer content and a richer experience for the user e.g. watch a film, play a game, listen to audio. It is a form of convergence.
Skyscraper – a long, vertical online advert (resembling a Skyscraper) usually found running down the side of a page in a fixed placement.
Splash Pages – are a graphic introduction that directs you to the front page, often using Flash animation. Market research suggests some Splash Pages often alienate and frustrate the user in terms of time and the need for simplicity.
The Fold – is the point on a web page below which scrolling is required to view. Often large images are included in the fold to encourage users to see the whole page.
The Hero Shot – is an iconic, grounding image of the product, brand or item that is being marketed. Hero Shots can include books, people or random objects related directly to the website and are often clickable in a separate window leaving the existing window open.
Use of Colour – simple primary colours are often used, conventions include links to sections on a coloured background down the left hand side of a page. Amazon uses vivid, saturated colours.
White Space – web pages tend to be more cluttered with rich media rather than minimalist, white space is more of a convention associated with 2.0 and Social Networking sites.
How the different modes and language associated with webpages communicate multiple meanings.
The
How the combination of elements of media language influence meaning.
The
How developing technologies affect media language.
The
The codes and conventions of webpages, including the processes through which media language develops as a genre.
The
The way media language incorporates viewpoints and ideologies.
The
Roland Barthes’ semiotics.
GOK WAN HITS BACK AFTER SUFFERING HOMOPHOBIC ABUSE FROM A GROUP OF ‘LADS’
Within the article there are 2 pictures showing Gok. This imagery shows him in a positive, happy and confident way, they do this through the use of him smiling and not showing the 'lads' that they have got him down. The close up image of Gok's face shows he is confident in the way he is and looks.
'Lads' , 'Stupid' , 'Bon voyage Dickheads'
Gok Wan was shown support through this article as it explains how fans on his social media were showing their support to him and also at the bottom of the article there was a statement stating if anyone is a victim or knows anyone who has been victim to homophobic abuse then they can contact 'True Vision' which will direct their reports straight to the police.
The lack of ambiguity is shown as there is only one desired response and is not being left open to interpretation. Which is that the homophobic behavior from the 'lads' is wrong.
Banner – a long, horizontal, online advert usually found running across the top of a page in a fixed placement.
Body Copy – refers to the main text on a website or web page.
Demographics - users are targeted using a range of complex criteria including age, attitude, lifestyle, gender, national identity, race and ethnicity, education, sexuality, income, employment, family status, geographical location, interests and hobbies, political affiliations and much more. Direct marketing is a phrase where the user is treated as an individual and this is often achieved through convergence and interactivity.
Flash Animation – a non-fixed placement moving image that is not interactive but invasive, e.g. a car speeding across a screen. It is often created using Adobe Flash software. Film animators use this and other software to make cartoons.
Front Page / Homepage – simply refers to the main page of the website.
Genre and Web Pages - can be easily identified by genre including Sport, E-Commerce, Academic, Entertainment, Social Networking, Vanity Pages and Company Intranet Sites as not even close to an exhaustive list.
Grouping – convergence and follow on pages with similar content will be evidenced by links that the target audience will identify with. In depth qualitative and quantitative research is undertaken into users to determine what relevant grouping and nesting to use.
Navigation – key terminology that simply refers to the process of working through a web page or website, thus revealing its content. Primary navigation refers to user interaction with the main section of the site.
Nesting – connected areas will be nested together to allow the user to gain further clarification of news story or piece of information from another source on the front page. The British Medical Association for example claim that 40% of patients have researched any symptom and conditions they may have on-line before they present to their GP, the same news about a specific celebrity is often gained from clicking on several ‘sources’ and sports news again is obtained in much the same way again from a number of advertised links.
Overlayz – a quirky graphic design that takes over the whole page when clicked on.
Primary Target Audiences – are the main intended users that are measured using detailed demographic and psychographic profiling, just like traditional media. An example of Secondary users would be a Disney page intended for children with a parents’ link to prices of theme park holidays/breaks.
Prominence – the header will advise users on the content of that particular page whether it is the latest Harry Potter film, Disney website or BBC Sports Page. A newspaper’s masthead will play the same role.
Psychographic Research – treats the user as a personality type - Mainstreamers (follow the crowd), Succeeders (consider themselves as having ‘made it’ in life), Aspirers (constantly seek to better themselves and are influenced by others), Individualists (like to think of themselves as different and want something to specifically relate to them) and Reformers or Carers (people that work in caring professions – Social Work, Teaching, Youth Work and who seek to change or improve society).
Rich Media – where as many interactive and audio-visual elements are used to give richer content and a richer experience for the user e.g. watch a film, play a game, listen to audio. It is a form of convergence.
Skyscraper – a long, vertical online advert (resembling a Skyscraper) usually found running down the side of a page in a fixed placement.
Splash Pages – are a graphic introduction that directs you to the front page, often using Flash animation. Market research suggests some Splash Pages often alienate and frustrate the user in terms of time and the need for simplicity.
The Fold – is the point on a web page below which scrolling is required to view. Often large images are included in the fold to encourage users to see the whole page.
The Hero Shot – is an iconic, grounding image of the product, brand or item that is being marketed. Hero Shots can include books, people or random objects related directly to the website and are often clickable in a separate window leaving the existing window open.
Use of Colour – simple primary colours are often used, conventions include links to sections on a coloured background down the left hand side of a page. Amazon uses vivid, saturated colours.
White Space – web pages tend to be more cluttered with rich media rather than minimalist, white space is more of a convention associated with 2.0 and Social Networking sites.
How the different modes and language associated with webpages communicate multiple meanings.
The
How the combination of elements of media language influence meaning.
The
How developing technologies affect media language.
The
The codes and conventions of webpages, including the processes through which media language develops as a genre.
The
The way media language incorporates viewpoints and ideologies.
The
Roland Barthes’ semiotics.
GOK WAN HITS BACK AFTER SUFFERING HOMOPHOBIC ABUSE FROM A GROUP OF ‘LADS’
Within the article there are 2 pictures showing Gok. This imagery shows him in a positive, happy and confident way, they do this through the use of him smiling and not showing the 'lads' that they have got him down. The close up image of Gok's face shows he is confident in the way he is and looks.
'Lads' , 'Stupid' , 'Bon voyage Dickheads'
Gok Wan was shown support through this article as it explains how fans on his social media were showing their support to him and also at the bottom of the article there was a statement stating if anyone is a victim or knows anyone who has been victim to homophobic abuse then they can contact 'True Vision' which will direct their reports straight to the police.
The lack of ambiguity is shown as there is only one desired response and is not being left open to interpretation. Which is that the homophobic behavior from the 'lads' is wrong.
Media Language
The name 'attitude' straight away tells us the brand has a strong system of beliefs/code that they live by.
The title is important to their ideology.
All lowercase which connotes we are all equal.
Binary opposition of black and white text/ palette
modeled like a newspaper which tells us they want to be taken seriously.
Navigation bar to give away what the audience is expecting from the product
Representation
"Representation is the hot issue right now because its major realm of power for any system of domination. We keep coming back to the question of representation because identity is always about representation." - BELL HOOKS
Mediation to control how people look in the eyes of others.
Representation of the LGBTQ community
To what extend does the representation of the LGBT community rely on stereotypes?:
Representations of the LGBT community rely on stereotypes as most people have a lack of knowledge about the community so therefore will have to rely on misconceptions or the majority's opinions. This often leads to misjudgment and prejudice towards the LGBT community.
Within media products an ideology or belief can be formed which will influence the opinion of others, although these ideologies may be incorrect and have no truth behind them, creating stereotypes.
Does Attitude take steps to address and combat stereotyping?:
Attitude takes action to combat stereotypes as there is a common stereotype that homosexual males are feminine and camp all the time however attitude has carried out interviews with masculine and non camp homosexual males which clearly battles the stereotype and misconception.
However in a way Attitude does not battle these stereotypes as they have a page on their website labelled 'boys' which has a number of homosexual males which conform to these stereotypes as being always camp and feminine.
Does Attitude suggest that the representations are suggesting realism or verisimilitude?
Attitude