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Quiz 1
1. What is a Conglomerate?1
A conglomerate is the combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries.
2. Who are the Hollywood big 6?6
Walt Disney Studios, Paramount, Universal Pictures, Warner Bros. 20th Century Fox, Columbia Pictur
3. What is vertical integration?1
when one company owns corporations operating different stages of the same process (e.g. production – distribution – exhibition)
4. What is horizontal integration?1
when one company owns various corporations which are involved in the same activities (e.g. production)
5. How does integration benefit conglomerates?1
Profits, control, Security, sequels, quality
6. Give a negative outcome of integration.1
Lack of opportunity (no competition), too big an influence
7. What is media convergence?1
Two medias combining together together.
8. What is technological convergence?1
Two media technologies combining together
9. What is synergy?1
Brands working together.
10. Give 3 processes a distributor is in control of.3
Rights to the film, number of prints made for the exhibitors, release date negotiations, arranges delivery of prints, trailers and publicity material, package of advertising, promotional and merchandising deals
11. What is film marketing?1
Film advertising and promotion.
12. What is merchandising?1
Creating products that promote the film.
13. Give 3 examples of film marketing.3
Poster, trailer, billboard, website, interviews, stunts, magazines, press conferences, merchandise
14. What is meant by the term ‘viral marketing’?1
Ubiquity online through fast spreading of short, snappy content.
15. Who is the regulatory body in the UK?1
BBFC
16. Why are age ratings important for a film’s success?1
Wider audience, director’s cut DVDs etc
17. How much did Dr. Dre sell Beats to Apple for in 2014?
$3bn
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Industry context
Comcast – Film
Universal Pictures
Focus Features
Dreamworks Animation
Viacom
A conglomerate is the combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries.
2. Who are the Hollywood big 6?6
Walt Disney Studios, Paramount, Universal Pictures, Warner Bros. 20th Century Fox, Columbia Pictur
3. What is vertical integration?1
when one company owns corporations operating different stages of the same process (e.g. production – distribution – exhibition)
4. What is horizontal integration?1
when one company owns various corporations which are involved in the same activities (e.g. production)
5. How does integration benefit conglomerates?1
Profits, control, Security, sequels, quality
6. Give a negative outcome of integration.1
Lack of opportunity (no competition), too big an influence
7. What is media convergence?1
Two medias combining together together.
8. What is technological convergence?1
Two media technologies combining together
9. What is synergy?1
Brands working together.
10. Give 3 processes a distributor is in control of.3
Rights to the film, number of prints made for the exhibitors, release date negotiations, arranges delivery of prints, trailers and publicity material, package of advertising, promotional and merchandising deals
11. What is film marketing?1
Film advertising and promotion.
12. What is merchandising?1
Creating products that promote the film.
13. Give 3 examples of film marketing.3
Poster, trailer, billboard, website, interviews, stunts, magazines, press conferences, merchandise
14. What is meant by the term ‘viral marketing’?1
Ubiquity online through fast spreading of short, snappy content.
15. Who is the regulatory body in the UK?1
BBFC
16. Why are age ratings important for a film’s success?1
Wider audience, director’s cut DVDs etc
17. How much did Dr. Dre sell Beats to Apple for in 2014?
$3bn
-------------------------------------------------------------------------------------------------------------------------------
Industry context
Comcast – Film
Universal Pictures
Focus Features
Dreamworks Animation
Viacom