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'Boomers VS Millennials'
-Regularly 'snack' on new
-74% stated that they turn to news brands to get a balanced point of view -More likely to exhibit their news habits on digital devices -73% stated that they visit a news brand website to get more information when they have seen an interesting story on social media -Access new brands continually throughout the day -78% stated that their news brand introduces them to stories they wouldn't otherwise read |
-As well as enjoying a digital news brand daily, they also enjoy indulging in newspapers
-More than 1 million read a digital news brand daily and enjoy the speed with which they can access news -Their news brand habits are more centred on specific times of day |
Fill- Access news to pass the time when moving from on place to another
Invest- Read the news regularly to get an in-depth perspective on stories
Track- Access news regularly throughout the day to keep up to date with breaking stories
Fix- Access news constantly, prompted by a general need and state of distraction
Indulge- Make time to enjoy the news as a break from everything else in the day
'Social Media'
Clay Shirky
CLAY SHIRKY
HE CLAIMED THERE WAS 4 DIFFERENT COMMUNICATION MEDIAS
1) PRINTING PRESS
2) TELEPHONE
3) PHOTO TAPES AND FILM
4) TV AND RADIO
Shirky also discussed how media could either be good at overall conversations or be good at grouping. Individuals can either have one to one conversations or send one message to lots of other people. However, the internet and or media prevents this pattern and brings them both together. Now, every medium is next to each other and you can now be a producer instead of just a consumer, which is becoming more and more common.
The 3 different ways that the internet changed that landscape;
- groups talk to groups
- mode of carriage's combined all 4 medias
- can be producers and consumers
Social media can be of great use when it comes to important events such as natural disasters. News can be reported instantly worldwide by citizens and amateurs. This can be very useful when you need to spread important news like a disaster has occurred and you need people to find out quickly and the professional news would take too long. It also allows donations to pour in globally.
There has been an attempt to block things on the internet. For example, China's government has created a 'Firewall' in an attempt to disallow its population to view certain sites/images that they don't like. The only documents that can be monitored by the firewall have to be small packages, slow, made by professionals and come from the outside. However there have been an increase in problems since amateurs have realised that they can get passed this firewall, as well as those who are inside the country and any vast documents so censorship stopped as the government couldn't get there quick enough to stop the files from being imported/exported onto the internet in China. So the government shut down access to Twitter because they can't censor it enough.
On the internet, individuals are no longer disconnected from each other as audiences can talk to each other. The audience can talk back, as well as directly to one another because there are more amateurs than professionals. The size and complexity of the network is also increasingly large.
Using the example of the Obama campaigning site, once the supporters decided they disagreed and wrote back their opinions, it was obvious that Obama could prioritise the use of his authority to prevent these comments and to censor them, instead himself, he wrote back to his supporters explaining why he made the decisions he did and actually convened his supporters instead of controlling them, therefore he is showing the kind of discipline that it takes to make a mature use of the media, that is constantly changing and will keep doing so just as it has in the past decade.